Jio Prime Subscription Last Date Is March 31: What Happens Next :Reliance Jio Prime membership subscription expiring on March 31
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Reliance Jio shook the Indian telecommunication space with the launch of its affordable, data-centric network. After doling out freebies for more than the first six months since the launch, the Mukesh Ambani-owned telecom major introduced Prime membership at Rs 99 with the promise of offering subsidised recharge options and additional benefits for a period of one year.
Reliance Jio has had a phenomenal year since it commercialised its telecom services in India. The telecom upstart disrupted the telecom sector, forcing the incumbents such as Airtel, Vodafone, Idea Cellular, and BSNL to dole out more than what they had been offering their tariff plans. The pressure was so intense that many incumbents termed the situation ‘bleeding’ for the industry.
The Reliance Jio Prime membership, that kicked in from April 1 last year is valid till 31 March.
These plans have already forced other telcos to revise their offerings, which has resulted in a tumble-down effect on the telecom industry. They could, however, play the smarter game by sticking to the existing price of Jio Prime membership, that is Rs 99, and extend it for another year.